# Kimberley So — Founder

> Kimberley So is a marketer turned founder with nearly a decade in marketing and communications, exploring how AI changes the way marketing teams think, create and work.

Source: https://www.kimberleys-ai.com/

## 01 / Who I am

**Nearly a decade in marketing, now building what comes next with AI.**

I’m Kimberley, a marketer turned founder exploring how AI changes the way marketing teams think, create and work.

Marketing & communications · AI-native builder · Founder

## 02 / From marketer to builder

**AI gave me a way to turn years of marketing experience into products I could build and test myself.**

Timeline:

- 2026 April: First tech event, First hackathon, Failed :(
- 30+ events, 10+ hacks
- 2026 August: Cursor Cybersecurity Hack, 2nd place
- Now: Building independently

I used to feel out of place in technical rooms. Now I build in them.

Hackathons I’ve taken part in: OpenAI, SpaceX/ Cursor, Vercel, Lovable, v0, BrightData, Rare Founders.

Learning by building: **TRACE**. A personal CRM I designed and built, from user experience to data structure. https://trace-pcrm.vercel.app/

## 03 / The problem

**There are more tools, but still too much to join up.**

Good marketing takes context, judgement and coordination. Keeping strategy and delivery connected across teams and tools is still hard.

## 04 / Why me

**Marketing experience, with strategic judgement and the ability to build.**

1. Marketing & communications: Understanding audiences, shaping messages and delivering campaigns.
2. Strategy & judgement: Connecting business goals, audience needs and market context.
3. AI & building: Turning ideas into prototypes and testing them in practice.
4. Founder: Bringing the three together.

## 05 / What I’m doing now

**Building with marketers around real work.**

I’m developing an AI-native approach to marketing, shaped by how teams work and where they need support.

1. Understanding workflows
2. Testing with marketers
3. Building and refining

## 06 / The Opportunity

**Rethinking marketing from end to end.**

The opportunity is to rethink how work moves from strategy to delivery, with AI contributing throughout and people shaping the direction.

Strategy & direction → Planning & creation → Delivery & learning → (loop). Learning feeds back into what happens next.

## 07 / Let’s talk

**I’m building at the intersection of marketing, AI and how teams work.**

If you’re exploring how AI changes the way marketing gets done, as a marketer, builder or investor, I’d love to compare notes.

- LinkedIn: https://www.linkedin.com/in/sopaaklui/
- Email: kimberley@marissa-ai.com